Marketing Research

When a brand comes into a brand new market, there will be a lot of research need to do. For example, price points, competitors, store location choices. We went to many shopping centres to see the competitors' stores. Alexandre de Paris is our first competitor in Chinese market.

What are we doing in Cherry Chau

Cherry Chau is a designer same name brand selling hair accessories, hats which called coiffe in France, handbags, and jewelries. We have stores in Galeries Lafayette Paris, Selfridges, Harvey Nichols in London, Hong Kong, chicago, Yintai in Beijing, and so on. We also have lots of famous guests, Kate Middleton, Paris Hilton, Victoria Backham, Jennifer Lopez, and Liz Huiley.

CHERRY CHAU

CHERRY CHAU is a French brand I worked at before. I joined this company because of the designer Cherry. She is an amazing women who travels around the world, can speak Cantonese Mandarin English and French, owns her same name brand, and has great talent on designing. I learned a lot while I worked with her. She's elegant and full of energy all the time.

Fausto Puglisi

This is an excited brand loved by many celebrities.

CHANEL Fall-Winter 2014/15 Ready-to-Wear Show

CHANEL Fall-Winter 2014/15 Ready-to-Wear Show

March 4th, 2014   Grand Palais, Paris 

This fashion show took place like a supermarket. "With today's overwhelming, irresistible extravaganza, Karl Lagerfeld was saying that fashion's a supermarket. So you might as well shop."

I think it's really special and close to everyday life. The designs are comfortable and stylish.